Strategic Messaging

Successful PR begins with people because your staff and your constituents affirm the value of your work. The people who know your work best, from front line staff, to managers, board members and clients, provide the stories you need to build a strong case. That is why Michael works with your leadership to learn from their insights, capture their excitement about your vision, and build their ownership of your message.

Often leaders find it challenging to capture the breadth of their work into memorable stories that stick. The right content with the right visuals at the right time can bring new energy that motivates clients and staff alike. Michael translates powerful ideas into clear messages with visionary design that inspire, excite and connect to your audience on a deeply personal way. Strategic messaging solutions provide:

  • Clarity, energy and discipline to craft simple messages that express your vision 
  • Stories that lend focus to conversations with clients and donors & convey impact 
  • A powerful case that enhances your brand and inspires people with your vision

Communications Strategy

To reach today's consumers you need to use diverse channels of communications to build and sustain momentum and excitement for your brand. Everyone consumes information differently depending on their age, sex, and ethnic identity, so the message needs to be tailored for each group and delivered through the right channel. This is the best way to ensure that your brand is seen and your voice heard through the commercial noise in print and online.

That's why you need to be ready to deploy print materials, presentations, websites and videos across a broad but strategic spectrum of communication. Michael helps organizations create and manage a wide variety of content for investor meetings, public events, blogs, social media and traditional press. Whether a viral YouTube video or a quarterly board retreat, you need to be always prepared to produce quality content that links to your vision and connects to your audience. Communications strategy solutions provide:
  • Content management to produce high quality collateral for a diverse audience
  • Enhanced media presence both online and in print that communicates your vision, builds your brand and expands your base of clients and supporters
  • Consistent plan to deploy your PR resources effectively across multiple communication channels
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